Marketing on the Net

What is marketing on the net? Marketing on the net means setting up an
electronic store front for virtual customers to visit. Choosing the location
for your store is important because unlike television, or radio, or newspapers
that reach out to customers, marketing on the net is exact opposite.

Advantages of marketing on the Net

  • To estabilish a Presence
    -With approximately 2 million people worldwide on the internet
    and with a growth rate that has been exponential over the past
    few years, no business can ignore the potential of the market place.

  • To make business Information available
    -On the Internet, you can tell your potential customers on-line the
    types of services you can offer, when the expected date of arrival
    of currently unavailable stock is, the latest pricing information, as
    well as answer customers' request of information inexpensively.

  • To heighten public interest
    -Business which advertise on the Internet, reach a wider audience.
    Advertising your business in a magazine would not benefit readers
    in a distant place, unless of course, if they are coming to town
    some time soon.

  • To make pictures, sound and film files available
    -The WWW allows you to add sound, pictures and short movie files
    to your company's information if that will serve your potential customers.
    No brochures can do that.

  • To make changing information available quickly
    -Making changes to information can readily accomplished with minimum
    effort. Think about having to make amendments to information which has
    been published in the traditional way. This can be prohibitive task which is
    quite impossible. However, this is not the case with electronic publishing.
    On-line changes can be made effortlessly at any time. If your web page is
    linked to a database, you can now change the databases as many times in
    a day as you need. No printed piece can match that flexibility.


    Disadvantages of marketing on the Net

  • Lack of security
    -Transmission of transactional information on the Internet is one issue that
    hinders commerce of the Internet. Wire tapping can allow an intruder to
    decode the data and take fake transactions with devastating outcome.

  • System open to hackers
    -With passive connectivity, an organisation's network resources are subjected
    to the mercy of hackers. If the control is not soundly established, confidential
    corporate information may be 'stolen' by criminals whose sole purpose is to
    steal and sell information for their own gains.

  • Difficulty in control
    -It is rather difficult to control what staff may download from the Internet.
    Inadently, a virus infected utility may be downloaded and as a result, the
    enterprise network is infected, causing loss of several man hours in trying to
    bring the network back into operation.

  • Require technical expertise support
    -Technical expertise need to be at hand to attend to system problems that
    prevent a user from accessing the internet. Components like modem, data
    transmission cable, software may fail and unless technical support is readily
    available, operations may be hindered.

  • Need a high end NET PC
    -In order to be able to listen to audio files and watch video clips, the Net PC
    need to be relatively well equipped. High speed modem, a fast processor,
    large memory and storage capacity are some areas to be comcerned with.

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